When the technology for web2print was first developed, it was created with one thing in mind; it was to streamline the workflow from internet to final printed pieces. However, the technology has evolved so that you can go from web to many different mediums, and still gain many of the benefits originally created with web2print.
One of the biggest benefits of web2print for marketing departments has been control over the entire marketing campaign where it is needed, and flexibility for the end user everywhere else. It also has meant off-loading the burden of managing the individual orders of end users and allowing marketers to focus on more important matters. Now imagine being to reap all of these benefits for programs that go beyond print, such as email marketing, ad creation, and even integrated PURL campaigns!
Now imagine that you have control over your campaign, the end users are doing the ordering, proofing, approving, and payments, and you can still pull up a full campaign management dashboard. You can get full metrics and ROI analysis on individual campaigns being run in local markets. Maybe for the first time ever in your marketing efforts, you can see localized performance as well as overall campaign performance.
Complete Campaign Management
With a web2cross-media platform, you can have complete 360 degree view of all campaigns in real time. You can see how campaigns are performing against your targets, and get a real ROI understanding of what is working and what is not. Use data from each campaign to make the next campaign even more successful. Analyze local results to get a better understanding of how versioning can make your campaigns even more successful.
Take your marketing to new levels.
All through a unified system, you can provide your individual buyers access to technology that can greatly improve response rates at the local level. By creating more effective tools than an individual location is capable of implementing on their own, you increase their success, and the success of the organization as a whole.
Ad Creation Management
The system is not just limited to finished outgoing pieces. Have more control than ever in individual local ad placements with a system that automatically generates finished print ads for local users. By controlling the static elements of the ad within the marketing department but providing variable elements and an online ordering system at the user side, you make ad creation simple and remove one more time consuming task from your daily list.
The Bottom Line…
The bottom line is that there are so many ways a centrally controlled online marketing platform can offer to your organization; you owe it to yourself to spend 15 minutes talking to Think Big Solutions about how we can help you streamline and improve your marketing efforts. Implementing a system like this centralizes control over the marketing message and brand management, while allowing the local office handle the ordering, approving, and purchasing of the entire campaign. You get to monitor results across the board, and look like a hero for increasing ROI, reducing workload, and presenting actual data to support all of that.