by Neil Berman,Email Insider 3/24/2010
It's springtime, which means it's open season for trade shows. With attendance down across the board at shows again this year, it's more important than ever to have a smart marketing plan in place that will help you reach attendees and also target prospects who cannot attend the show.
You read that correctly. A good trade show marketing plan also reaches out to people who aren't attending the show.
Read full article...
Wednesday, March 24, 2010
Tuesday, March 23, 2010
Which Goes Better With Email: Social Or Mobile?
Which Goes Better With Email: Social Or Mobile?
by Blaine Mathieu (Email Insider)
Some email marketers see the rise of social media and mobile communications as a threat to email's dominance. Not so! Each channel can integrate with your email marketing program to expand its reach and ROI.
But, which channel should you choose? You could opt to spread your messages via social media -- Facebook, MySpace, Twitter, LinkedIn and other social networks. Or, should you first add mobile marketing and optimize your email messages for viewing on mobile devices?
full article...
TAGS: Social Media, Media, Email
by Blaine Mathieu (Email Insider)
Some email marketers see the rise of social media and mobile communications as a threat to email's dominance. Not so! Each channel can integrate with your email marketing program to expand its reach and ROI.
But, which channel should you choose? You could opt to spread your messages via social media -- Facebook, MySpace, Twitter, LinkedIn and other social networks. Or, should you first add mobile marketing and optimize your email messages for viewing on mobile devices?
full article...
TAGS: Social Media, Media, Email
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