Ready, Aim, Trade Show!

by Neil Berman,Email Insider 3/24/2010

It's springtime, which means it's open season for trade shows. With attendance down across the board at shows again this year, it's more important than ever to have a smart marketing plan in place that will help you reach attendees and also target prospects who cannot attend the show.

You read that correctly. A good trade show marketing plan also reaches out to people who aren't attending the show.


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