If your not utilizing Permission Based Email Deployment, you should be!

Most professional marketers are capitalizing on the cost and efficiencies of
communicating with customers and prospects via emails. Few companies
however, are aware of permission based email deployments. Permission email
deployments allow companies to "rent" targeted email lists much in the same
manor of direct mail rental lists. They provide a qualified, targeted and
cost effect method of extending your in-house email database. The lists are
comprised of individuals who have provided their permission for inclusion in
email communications. Typically, the permission is generated through
surveys, sweepstakes or rebate programs.

Think Big launched our latest permission campaign on Thursday last week
sending out a single HTML file but utilizing variable content to localize
the message for over 60 different retail locations. As of this morning we
are looking at a click through rate of over 4%. The list rental and
deployment is a fraction of a typical direct mail campaign cost. and our 4%
click through rate speaks for itself.

While house list email and direct mail campaigns have their place,
supplementing your current reach with permission email deployments will help
you reach previously untapped prospect populations.


- Mark Jones
Business Development