I thought this article made some great points and tips in regards to marketing your company when you need it to drive sales in this challenging economy.
Two points I really liked:
-be current, be included, be relevant and be heard
-“thought leadership” themes where you discuss issues, offer advice and advocate change that matters to your customers. (best way to sell)
Check it out! http://www.cobizmag.com/index.php/articles/marketing-in-a-down-economy/
Thursday, March 5, 2009
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